PRCS programmes and activities cover a wide range of issues, encompassing disaster management, health care, humanitarian values and various development programmes to support poor and distressed people. In recent years, the PRCS has made impressive progress in developing its organizational capacity. It is a well-respected infrastructure in the country. It enjoys support and is a valuable partner of the Government and other pertinent agencies operating in Pakistan. PRCS is represented in each of the four provinces and has a network of district branches in 85 of 125 districts of Pakistan including the RC branch in Azad Jammu and Kashmir and the Federal Capital. The Pakistan Red Crescent Society has recently established a Regional Branch in Federally Administered Tribal Area (FATA) and Northern Areas (NAs). PRCS has approximately 5000 paid staff, 120,000 volunteers and some 35,000 members nation-wide. PRCS has more or less well developed branch networks, some of which are financially independent of National Headquarters and raise their own funds through a variety of activities. All efforts are made to raise fund through Indigenous sources.
PRCS Constitution and its Rules revision process started in 2002 in consonance with the Federation Guideline for National Society Statutes. Representatives of PRCS Governance and Management from all levels actively participated in this process and agreed upon the draft. Draft of PRCS Constitution and its Rules is under consideration of the Managing Body. PRCS has now developed its three years Roll-on-Plan through a consultative and participatory process.
Over the last three years, considerable human resource development has begun in the form of regular workshops and participation of staff and volunteers in country, regional and international training events. Further efforts, however, are needed to develop effective management, development and mobilization strategies, to increase skills and professionalism of Red Crescent staff and volunteers and to increase gender equality and awareness at all levels of the Society’s activities.
PRCS standardized the financial procedures and systems at National & Provincial levels. The objectives behind this effort were to improve the financial management at National and Provincial levels and to comply with relevant national & international statutory obligations. Computer hardware was provided to Provincial Branches. Improvement in Financial Management System of PRCS is being reflected through transparent financial statements, financial reporting, proper budgeting and effective inventory management system of the PRCS.
National Fundraising and Marketing Strategy is devised in the pursuit of thematic sustainability and substantial projection of the work done by Pakistan Red Crescent Society. The Marketing and Fundraising department came in to being with an explicit mandate ensuring;
• Inter & Intra Organizational Synergy
• Projection of thematic interventions
• Securing Grants for core and peripheral themes (Institutional Fundraising)
• Cultivating the sense of belongingness in masses and tapping on public fundraising
• Transparency (flow of grants)
• Evangelism in donor agencies