**Press Release**

**PRCS Media Engagement Session Highlights Humanitarian Response in Bajaur**

Islamabad: The Pakistan Red Crescent Society (PRCS), with the support of the Norwegian Red Cross and the European Union (ECHO), organized a comprehensive Media Engagement Session at its National Headquarters in Islamabad to brief print and electronic media professionals, vloggers, and bloggers on ongoing humanitarian response activities in Bajaur. The session aimed to provide an overview of relief operations, project progress, and assistance being delivered to conflict- and disaster-affected communities.

Journalists, social workers, and PRCS staff attended the event. In his opening remarks, Assistant Director Media Mr. Rehan Ali presented a detailed overview of the situation in Bajaur and highlighted the coordinated efforts of PRCS National Headquarters, facilitated by the PRCS Merged Areas Branch, and partner organizations. Mr. Amad Yousaf, Deputy Director for the Norwegian Red Cross Program, informed participants that affected families are receiving emergency relief assistance, Mobile Health Team services, access to safe drinking water, hygiene awareness support, psychosocial assistance for restoring family links, and cash assistance.

Deputy Director Media Mr. Sher Zaman, during the session provided an overview of the global Red Cross and Red Crescent Movement, including the roles of the International Federation of Red Cross and Red Crescent Societies and the International Committee of the Red Cross, along with PRCS’s ongoing humanitarian initiatives across the country.

Media representatives were briefed on project outcomes, the number of beneficiary families, and future plans. An interactive question-and-answer session allowed journalists to seek clarifications, reinforcing PRCS’s commitment to transparency, accountability, and effective communication.

In his concluding remarks, Secretary General PRCS Mr. Muhammad Abaidullah Khan appreciated the constructive role of the media, noting that timely and responsible reporting amplifies the voices of affected communities and contributes significantly to improving humanitarian response efforts. He emphasized that the media plays a vital role in highlighting the challenges faced by vulnerable populations and bringing their concerns to the attention of decision-makers.

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